As we design new features for our existing products, take Firefox to new platforms, and create new products, we find ourselves asking — is this Firefoxy? Is what we’re making a clear expression of what it means to be Firefox? What will make it more Firefoxy? What will we not do because it’s not true to Firefox?
So, design values help us understand the attributes of Firefoxiness and guide us as we work.
The Firefox UX team developed this set of design values as a tool for our own use. Our hope, though, is that they are true and helpful enough that you will find them useful, too.
Firefox champions you – your security, privacy, and the quality of your online life. It makes sensible decisions for you that respect your time, data, and attention.
Firefox is is crafted to have the best possible user-experience, but it’s only a perfect fit once it’s in your hands and can make it your own.
Firefox is part of the community of products you choose because they’re great, not because they’re the defaults. In that spirit, Firefox never locks you into particular services or providers. Instead, it gives you choice and independence (along with great suggestions) so you can have the best possible experience.
Where other browsers might be plain and minimal, or sleek and impersonal, Firefox is human, fun, whimsical, and joyful. We all love the web and so does Firefox.
Firefox is made by people who care about the details. A beautiful product is a pleasure to use and feels easy and clear. This only comes with craft and attention to detail.
Firefox is used and made by people all around the world. It’s not just translated — it’s designed for the whole world, place by place. While certain activities are universal, there’s a real diversity of use and need across the globe, and Firefox cares about these differences.
Firefox is simple and easy to use, clean and straightforward in its design. But simplicity is a means, not the end – the end is understanding and user-agency.
The web is huge and hard to comprehend. Firefox helps make sense of it by focusing on your real human goals and activities and giving you the tools you need to accomplish your ends.
Speed is still the most important part of a good browser experience, but on top of benchmarkable technical performance, the browser must feel viscerally responsive.