Those principles guide you while you design and build the next generation of Firefox products.
Firefox products should adapt themselves to anyone, from new users (simple controls, help/encouragement in using features) to seasoned Mozillians (customization/control of the entire browser experience).
Firefox products should look and feel fast! From task completion to icon animation, Firefox products are the most responsive and modern tools.
Firefox products are vigilant on behalf of users, providing tools to keep them safe while helping them browse better. Firefox products are also perceptive, and look for signals from users before deciding how to act.
Firefox products are open, welcoming, and inclusive.
Firefox products understand user needs and desires, supporting them with relevant experiences. Firefox products should be helpful in both proactive and passive ways.
Firefox products are fun to use! Our products delight the user in both expected and unexpected ways.